The website for Aryan Khan‘s opulent clothing company D’YAVOL X launched on Sunday, and online users were stunned by the ‘ridiculously costly’ prices. Since a few weeks ago, Shah Rukh Khan and Aryan Khan have been advertising the company and its imminent debut, sparking much enthusiasm among fans. Recently, there was also the release of an advertisement featuring the superstar. In it, the father and son wear identical D’YAVOL X clothing, making them almost identical.
Make your mark with D’YAVOL X.
— Shah Rukh Khan (@iamsrk) April 25, 2023
Many people had trouble accessing the website as soon as it went live. The brand published a status update on Twitter and wrote, “We’re experiencing very high volumes of traffic and checkouts. Please bear with us.” Later, they announced that the site was live and users could access it.
However, Instagram users were shocked by the prices of Aryan Khan’s website. One user wrote, “Khan saab even if I sell my one kidney won’t be enough I have to sell both of my kidneys.” While another said, “Just checked the prices, it’s crazy. A middle-class guy can never afford it. Been waiting since the teaser and refreshing the page for the past 1 hour. Bad luck I guess.”
Diet Sabya, a fashion-focused Instagram account, also commented on the price range of the apparel line. They posted a screenshot of a white T-shirt with a printed design priced at 24,400 on their Instagram Stories. A second black sweatshirt cost 45,500, while a jacket cost more than 2 lakhs. They wrote in their stories, “What is going on? Who the f**k has done costing for this just want to have a word.”
Recently, Aryan Khan spoke about his experience with his father on set. He told Harper’s Bazaar, “Working with my father is never challenging, because, with his experience and dedication, he makes everyone’s job easier on set. He also makes the entire crew feel at ease and has tremendous respect for everyone. When he’s on set I always make sure to pay extra attention, so I don’t miss out on anything I can learn.”