The Hindu community in the UK has expressed anguish over the use of an image of Hindu Goddess on Bien Manger beer bottles. “It’s highly insensitive, disrespectful & hurtful to Hindus. The Goddess Hindus worship is being used on your beer bottles,” a Twitter account named Insight UK said in a post tagging Bien Manger.
Source- Firstpost
The tweet received comments from a number of users condemning the company. It also demanded the recall of all the products labeled with the image of the Hindu Goddess. A Twitter user said that the posters should be reversed immediately and demanded an investigation on how the decision was made.
Unfortunately, this is not the first time an alcohol manufacturing company has used images of a Hindu deity on its product. Earlier in 2021, a French brewery Brasserie du Gobelet, a French brewery based in Grenade-sur-Garonne in France was called out for launching “Shiva beer.” The “Shiva beer”, reported to be a “Hoppy beer”, was created in 2018 with a tagline “Taste, enjoy, be delighted!” In 2018, a Hindu organization criticized a Derbyshire brewery for using an image of Goddess Kali in one of its beer bottles.
