On March 26, WWF-India will host the pan-India cyclothon “Pedal for the Planet” to mark Earth Hour 2023. Ricky Kej, a three-time Grammy winner, will open the event in Bengaluru at 7 a.m. At 8.30 am, the cyclothon will end at the Vidhana Soudha, a metro station for Dr B. R. Ambedkar. The WWF-cyclothon will be for 6.8 kilometres.
The event aims to promote a better and more sustainable lifestyle among individuals and raise awareness of Earth Hour, a campaign launched by WWF in 2007. According to Kej, Earth Hour 2023 is to motivate people to lessen the growing environmental effect of urban lifestyles.
He said, “Adopting cycling as a way of commuting is a step in the direction of a sustainable way of living.” In collaboration with EPAM, BYCS India Foundation, and HSBC, the cyclothon is being held. New Delhi, Mumbai, Chennai, Hyderabad, Thiruvananthapuram, Kochi, Guwahati, Bhopal, Kolkata, Valsad, and Udaipur are the cities where it will take place.
“We are living in times where breathing air in the cities has become a threat to life. Every day we come in contact with so much vehicular emission. It is imperative that we change our habits and our way of life in cities,” said Dr Bhairrvi Joshi of BYCS India Foundation. During Earth Hour on March 25, people across the globe turn off lights for an hour, at 8.30 pm. change our habits and our way of life in cities,” said Dr Bhairrvi Joshi of BYCS India Foundation.