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Why Is Bharat Matrimony Getting Cancelled?

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Hours after Swiggy took down their billboards asking people to not throw eggs while celebrating Holi, another brand has started getting cancelled for their controversial advertisement. Bharat Matrimony released a new ad on the occasion of Holi. Through the ad, the matrimonial app is trying to highlight the issue of harassment of women during the festival.

The ad has offended a section of Twitter users who have started terming it as a Hindu-phobic advertisement. Besides, several users have criticised the brand for hurting the religious sentiments of the Hindus.

While it is clear that the brand wanted to put out an important message on the occasion of International women’s day, the brand tried to link it with the Hindu festival Holi.

A major section of those who are asking people to boycott the brand is questioning the brand on why such trends are not run during the festivities of other religions.

This is the second brand that has had to face the brunt of the netizens, this festive season. On March 7, 2023, food delivery application Swiggy was criticised for putting up a billboard that was urging people to not throw eggs while celebrating Holi.

Several brands have had to be at the receiving end of the boycott clans of social media, in the last few months. The likes of Manyawar, Tanishq, AU Banks, and CEAT Tyres have also been called out in the recent past for hurting people’s religious sentiments.

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