Mumbai-based hotels have launched a new online food delivery application, Waayu, that promises to be 10-15% cheaper than other food delivery applications currently active in the market. The application, which has already garnered support from the Mumbai-based Indian Hotel and Restaurant Association (AHAR) and other industry bodies, aims to provide affordable and hygienic food to its customers.
Waayu, a product of Destek HORECA founded by tech entrepreneurs Anirudha Kotgire and Mandar Lande, is a software as a service (SaaS) platform that connects customers with more than 1,000 Mumbai restaurants, including popular eateries like Bhagat Tarachand, Mahesh Lunch Home, Banana Leaf, Shiv Sagar, Guru Kripa, Kirti Mahal, Persian Darbar, and Ladu Samrat.
To differentiate itself from other food delivery applications, Waayu has promised not to charge any commission fees from restaurants. This move is expected to keep the prices of food items lower than other applications. The company has also promised timely and hygienic delivery of food items.
Waayu’s launch comes at a time when several food delivery applications have faced harsh criticism for the treatment of their delivery partners. In contrast, Waayu has taken a customer-centric approach, focusing on affordability, quality, and timely delivery.
In a move to further strengthen its position in the market, Waayu has also roped in popular Hindi film actor Suniel Shetty, who is also a shareholder in the company. The association with Shetty is expected to provide Waayu with additional publicity and support in the market.