South Indian blockbusters Vikram and KGF 2 complete 50 and 100 days in theatres respectively. within a short span of time, the two films have broke records in the entertainment industry, both in India and abroad.
KGF: Chapter 2, the most expensive Kannada film ever made has set massive records worldwide. The film’s mass appeal took the country by storm and placed the Kannada Film Industry on the global map.
The movie has taken its director Prashanth Neel and lead actor Yash to sky-heights. KGF 2 has a star cast that was picked from all major Indian film industries, so the movie easily scored big time in making a pan-India project. The film is officially the third highest-grossing Indian film of all time.
This year's highest-grossing Indian movie at the worldwide box office, KGF: Chapter 2 is the second most popular film with IMDb Ratings of 8.5. The Yash-starrer was the most-anticipated film and performed accordingly and grossed over 1200 crores WW. #KGF2 #KGFChapter2 pic.twitter.com/hUKDMG7oeJ
— Indian Box Office (@TradeBOC) July 14, 2022
Meanwhile, Kamal Hassan starrer Vikram has also broke records as it earned Rs 375 crores worldwide, and holds its screens to become the first 400 crores grosser of Kamal Haasan.
#Vikram Telugu states share is 18 CR 👌🔥 50 days milestone mark on Friday, there too.
Almost 10 CR above the breakeven share mark.
— Kaushik LM (@LMKMovieManiac) July 20, 2022
The action drama has already emerged as the all-time no. 1 movie in Tamil Nadu by beating the five-year-old box office record of ‘Baahubali 2’. Not only in Tamil Nadu, but the film has also broke records in several locations like Kerala, the UK, Australia, and others.
#Vikram charging successfully onto 50th day#Ulaganayagan #KamalHaasan #VikramAllTimeRecord @ikamalhaasan @Dir_Lokesh @Suriya_offl @anirudhofficial @Udhaystalin @VijaySethuOffl #FahadhFaasil #Mahendran @RKFI @SonyMusicSouth @spotifyindia @RedGiantMovies_ @VishnuEdavan1 pic.twitter.com/A7jOe0Vso3
— Raaj Kamal Films International (@RKFI) July 22, 2022
So what goes behind the success of these South-Indian films, which have got the upper hand over Bollywood recently. The phenomenal success of these films in the Hindi belt is especially puzzling.
The main elements that go behind the success of these films are beyond just the action-packed scenes. These films have a solid storyline. For eg. in KGF-2 the lead actor is shown as a larger-than-life hero who is still hooked on his mother’s message of becoming something big and powerful.
— prime video IN (@PrimeVideoIN) June 24, 2022
Sanjay Dutt, in a recent interview, said, “All I want to say is that the South film industry never forgot heroism. You know, the heroism always remained. I think that is important… I think we have forgotten it a little bit. A hero’s entry should be a mind-blowing entry. Woh chalta hai to dhool udni chahiye, seeti bajni chahiye…that is the hero, which was missing for so many years.”
Credits: Filmi Beat
Industry insiders say it’s the themes these films tackled, primarily giving the Hindi audience what they have been missing for a long time: a larger-than-life “angry young man”, the kind Amitabh Bachchan had popularised in the 70s and 80s with films like Deewar, Don, Shakti, right up to Agneepath.
The lead actor is also often seen as a don, who has not given up on his ethics and is like a ‘messiah’ for the weak and poor sections of society.
In the case of Vikram, Kamal Hassan opting for a commercial drama has turned out as the film’s biggest strength. The action drama has also been pulling in family audiences to have a successful theatrical run.
References: Hindustan times, Times of India, Filmi Beat, Tollywood Net
Featured Image Source: Koimoi