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MS Dhoni Backing Shaka Harry Opens Outlet At Bengaluru International Airport

MS Dhoni at launch of Shaka Harry
Image Courtesy: Businesstoday

Shaka Harry backed by former Indian Cricket Team Captain MS Dhoni is the first plant-based meat brand to install an outlet at Bengaluru International Airport on 19th December. Shaka Harry claimed to be India’s best-performing plant-based meat brand. The Dine-in-cum Grab and Go outlet will offer a variety of plant-based snacks to travellers seeking to enjoy a quick healthy meal while on the move.

Shaka Harry Airport Outlet

Image Courtesy: ANI

With the likes of veganism and plant-based diet being a healthy and sustainable solution to meat-based diets, Shaka Harry is the first brand to have introduced plant-based snacks in the country that produces delicious goodness for foodies. The brand found in 2020, raised funding of approximately 170 crores which was led by Better Bite Ventures, Blue Horizon, and Panthera Peak.

Shaka Harry’s products and snacks carry a vivid variety of fast-food items that are consumed largely. The products are satirically named after meat products that help the customer to make an easy choice. The menu has tempting snacks, breads n rolls, classic chicken nugget chaat, plant-based mutton samosa, plant-based chicken momos, plant-based chicken shami pav, plant-based chicken peri peri fries, plant-based mutton keema stuffed paratha and kaali dal, chatpata plant based mutton seekh Pav, plant-based chicken shami sliders, plant-based mutton keema dosa, plant-based mutton keema khichdi with tadka, plant-based bhuna mutton rice bowl, plant-based mutton biryani and lots more.

shaka harry: MS Dhoni invests in plant-based protein startup Shaka Harry -  The Economic Times

“Shaka Harry aims at aggressive growth over the next 5 years. Our first offline outlet at the Bengaluru airport is a step in that direction. Our products are doing significantly better on taste and customer response. Our airport mini restaurant will only add to the overall experience of the discerning travellers. The passenger footfall at the airport is around 30,000 per day. We are targeting 10% of the same. While people can dine in at the outlet, it will also cater to takeaways. The idea is to sample as much and expose the customers to smarter protein food options packed with the richness of health and taste. The thoughtfully designed menu offers a wide variety to customers which is a culinary treat thereby making the customer crave for more and keep trying the different options every time they travel to and from the city. Plant protein diets are inherently more sustainable and their health benefits are driving more customer adoption.” – said Anand Nagarajan, Co-founder, and CEO of Liberate Foods to ANI.

Plant-meat brand Shaka Harry raises $2 million; aims aggressive growth in  next 5 years - Rural Marketing

Shaka Harry is currently serving over 30,000 customers every month across 10 cities and expects to triple this number in the next few months. Shaka Harry aims at reaching every Indian household. The company’s products have zero trans-fat and are cholesterol free. The plant-based diet sector is one of the growing sectors in the Indian market and Shaka Harry is leading the charge in this industry.

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