Following the spectacular success of Chapter 1, the highest earning Kannada action film, ‘KGF Chapter 2’ is a highly anticipated sequel. The sequel’s jaw-dropping explosive teaser is causing waves online, with millions of views.
KGF Chapter 2 has devised a new marketing approach known as KGF Verse, which is amazingly similar to Metaverse, the parent corporation of Facebook, Instagram, and WhatsApp.
#Metaverse is going to be Rocky Bhai's world soon.
Get ready for a grand entry.
Stay tuned as the sale goes live on April 7th.#KGFVerse: https://t.co/S1nl4zLPiD#KGFChapter2 @TheNameIsYash @prashanth_neel @VKiragandur @hombalefilms pic.twitter.com/8qCiQXjvDg
— Hombale Films (@hombalefilms) March 30, 2022
KGF Verse is a Rocky Bhai’s universe, according to a brief teaser published by the production studio. Rocky Bhai is the name of the lead character in the KGF film franchise.
The KGFverse allows the KGF community to engage and create their own virtual environments and games as an extension of the KGF franchisee. KGF followers will need to get a ‘El Dorado’ token in order to join the elite club. In the KGFverse, the ‘El Dorado’ token will grant fans access to virtual properties, NFT apparel, memorabilia, and a slew of other delights. In the Metaverse, there will be unexpected NFT Airdrops as well as special personalised movie and post-movie festivities. The sale will begin on April 7th.
Kannadiga superstar Yash also tweeted about the KGFverse.
Metaverse will soon be Rocky's world
Get ready for a grand entry on April 7th
Offer Closes Soon!!#KGFVerse: https://t.co/kUum0BLVRO#KGFChapter2 @prashanth_neel @VKiragandur @hombalefilms pic.twitter.com/r6dnnIALKJ
— Yash (@TheNameIsYash) March 30, 2022
The Metaverse has been creating ripples since its advent and has proved to be a highly successful marketing strategy. The film KGF Chapter 2 will be released on April 14th, 2022. With a fantastic ensemble and produced by Hombale Films, it is projected to be a box office triumph. Excel Entertainment and AA Films will promote the film.