Connect with us

Hi, what are you looking for?

Ground Reports

Amul’s Entry in Bengaluru Met With Criticism : Raises Concern Among Politicians

Untitled design 2023 04 08T102337.035

Amul, the largest dairy brand in India, is set to make a foray into the milk and curd market of Bengaluru, which is currently dominated by Nandini, operated by the Karnataka Milk Federation. This move has caused concerns among the farmers of Karnataka, who have built Nandini as their own brand, with senior Congress leader Siddaramaiah slamming the BJP for destroying the local brand to make way for Amul.

The state government has promised to safeguard the interests of Nandini and its farmers. Cooperation Minister ST Somashekar has assured that the government will not hesitate to step up in case of any threat to the state’s brand. The minister also said that Amul will not be a competition to Nandini, as there is a difference in quality and prices.

After hiking milk price, KMF reduces 20ml in half-litre pack | Deccan Herald

Nandini is the most famous dairy brand of Karnataka. Credits – Deccan Herald

The milk and curd market of Karnataka has been predominantly controlled by Nandini, but Amul has been selling its dairy products in the state for many years. Amul’s Managing Director Jayen Mehta is optimistic about the state accepting the brand and claims that Amul and KMF have a good relationship. Mehta also said that Amul will be selling milk only through quick commerce and e-commerce routes and not through vendors or other retailers.

Amul's plan to enter Bengaluru market ruffles feathers - The Hindu

A promotional picture from Amul announcing the arrival in Bengaluru

However, the entry of Amul into the Bengaluru market has raised concerns among the farmers of Karnataka, who fear that this could be a ploy to phase out their own brand. JD(S) has tweeted that this move seems to be part of an evil plan to phase out Nandini and has urged the government to take action.


Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like


A video showing a baby with redness and cracks has gone viral, naming it ‘alien baby’ and ‘demon child’. The video claims that the...

National News

The CBI conducted investigations at 77 locations spanning 14 states, detaining ten suspects as part of a massive crackdown on online child sex abuse....


The much-awaited Khakee: The Bihar Chapter was released on Netflix on November 25 and since then Chandan Mahto, who is the main antagonist in...


Twenty days after its release, Rishabh Shetty’s ‘Kanatara’ continues to be the first choice for moviegoers. After a thundering response to the Kannada version,...