PVR Cinemas on Wednesday launched its five-screen property at PVR Aerohub in Chennai, Tamil Nadu, the first multiplex in the country to be housed within an airport complex.
The five-screen facility has a seating capacity of 1,155. PVR Aerohub uses technologies such as 2K RGB+ laser projectors, Real D 3D digital stereoscopic projection and advanced Dolby Atmos high definition immersive audio.
Speaking on the launch, Mr. Ajay Bijli, Chairman and Managing Director, PVR Ltd, said, “We are extremely delighted to announce the opening of our 14th property in Tamil Nadu and mark our entry in the fast evolving transit oriented development projects in the country.
Sanjeev Kumar Bijli, Joint Managing Director, PVR Limited, said that setting up a cinema next to the airport is strategic as they aim to provide a movie experience to travelers who might arrive at Chennai airport early to catch their flights or wait for a delayed flight while making effective use of their leisure time.
PVR Cinemas will now have 12 properties in Chennai with 77 screens while consolidating its foothold in Tamil Nadu with 88 screens in 14 properties. As a result, its screen count in South India will grow to 328 in 53 properties.
The auditoriums are green in theme and their sidewalls have fabric finish with alternative ‘V’ Pattern. Protruding circular elements compliment the design theme of the foyer. It has been styled in new art deco with curated artworks of eminent creators and the cinema has a visually stunning foyer with a chandelier specially designed as a tree of lights integrating 1000 lights over the column.
The multiplex can be accessed by passengers arriving in and departing from the Chennai airport as well as people from outside.