The concept of posters for movies might have changed in the last few decades, but it still holds as much relevance today as it did long ago. The time is long over when posters were the only promotional strategy for any movie. The physical posters going up on the walls, post office boxes, and bus stands seem to be an archaic practice now.
Following the evolution of digital media, the film industry has effectively started using the concept of digital posters. The last one or two decades have seen an emergence of these posters. Here are a few of the best posters in the 21st century –
After delivering a mega-successful film in the form of Lagaan, there was indeed a lot of pressure on Ashutosh Gowarikar with his second venture. Like his first movie, even his second film, Swades was set in a rural background of the North Indian region. The first impression of this film was the poster which was put out by the production.
The poster of Swades was unlike any other Hindi mainstream film at that time. Although just a photographic still, the photo beautifully captured the essence of the movie.
Anurag Kashyap took a huge risk with his re-telling of the iconic Devdas story in the Hindi film industry. The movie was irreverent, eccentric, and emotionally over the top. All of these qualities of the movie were perfectly encapsulated in the poster of the movie.
Besides the possibility of a love triangle, the poster of the movie also gave a little idea about the darkly comic nature of the screenplay.
While the phenomenon of South movies being remade in Hindi might seem recent, it is not quite so. The ‘barter’ or borrowing of cinematic experiences from across the different parts of the country started happening after the humongous success of Salman Khan’s Wanted.
Rowdy Rathore, which was also a remake of a Telugu movie, is one of the guilty pleasures of our entire generation. The movie got all the boxes ticked, required for a Hindi mainstream movie. Moreover, the nature of the film was brilliantly captured by the art team. The poster of Rowdy Rathore also had a vintage Bollywood theme to it, which added to the machismo of the movie.
All Vikramaditya Motwane Films
Motwane is known for his visually appealing storytelling. The director has delivered some of the finest movies from Indian cinema in the last few years, which have garnered national and international acclaim. However, the study of his posters is a fascinating one, given the amount of detailing which goes into it. Unlike other directors, Motwane doesn’t have a conventional type of movie-making or even poster-making. Having touched different genres with his movie, Motwane has successfully shown the same diversity through his posters.