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Where Has All The Amul Butter Gone? | Butter Crisis In India

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Amul is one of the most famous Indian brands in the world. What started as a small brand in India went on to become one of the catalysts for the white revolution. It was with the help of this brand that India became the largest producer of milk and milk producer. 

After being at the top for more than half a century, questions regarding the availability of the products have started to resurface. For the last 15 days, there has been a shortage of Amul butter in a few of the brand’s strongholds, such as Delhi, Uttar Pradesh, Gujarat, and Punjab.

Amul increases milk supply to compensate for milk shortage in Mumbai and Pune

Amul was established in 1946

Besides butter, other Amul products such as ghee and cream are also running short in several shops. “It (shortage) is affecting our overall sales, as we now have to return the significant number of customers who want to buy Amul Butter.”, a shopkeeper told 

Amul Butter has been absent from the market for the last 20-25 days. The distributors have not been receiving the goods for some time. Besides the grocery shops, 

Did Diwali Cause The Shortage?

Reports have stated that the disruption in distribution is because of the high demand during the Diwali period. According to a report by Firstpost, retailers in Gujarat have stated that such disruption in the supply chain is a common phenomenon during the Diwali period. 

Reports in the media say that a shortage of butter is because of high demand during Diwali and this is an annual trend. According to retailers from Gujarat, disruption in the supply chain around Diwali is common. While talking to a company official has also reiterated the same issue. The official also stated that the sales chain will improve in the upcoming days. 

amul: No need for panic buying of milk, other dairy products, says Amul MD - The Economic Times

Credits – The Economic Times

“There were instances of shortage of products like butter and ghee before Diwali because of the higher demand. We couldn’t match the production for some time, but now it is getting normal and things will be absolutely fine in the next four-five days.”, RS Sodhi, managing director of Gujarat Cooperative Milk Marketing Federation. 

Twitter Reactions

Twitterati has reacted to the matter, While a few have complained of the unavailability of their favourite brand, many others have also complained about a few fake products making their way through. 



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