PVR Ltd, through its arm, The Luxury Collections, announced the launch of its first ‘Director’s Cut’ in Bengaluru on Friday. This will be the first Director’s Cut in South India as well. But its location is going to be more iconic.
Director’s Cut aims to provide a fantastic and luxurious cinema experience. Its features are integrated with advanced technologies, the property is equipped with the best in segment in-cinema technological offerings, plush leather recliners for added comfort, 4K laser projection system to deliver excellent brightness and razor-sharp image quality along with 7.1 Dolby surround system, and Real-D 3D technology.
Speaking to The New Indian Express, Renaud Palliere, CEO of The Luxury Collections, PVR Cinemas, said, “Our intention is to create unique, customized experiences. Obviously, the sound systems and technology are standard equipment and feature across our properties. But what’s visible to the customers’ eyes is bespoke and sophisticated. The idea of Director’s Cut is to push the envelope, to create that ambiance, vibe, and experience for the audience.”
The luxury cinema format will soon come at the Forum Rex Walk on Brigade Road in the city of Bengaluru which housed the famous REX theater once upon a time and this will bring nostalgia in a more luxurious manner for all.
This joins two others, at Delhi and Gurugram. The first Director’s Cut opened at Vasant Kunj in Delhi a decade ago, and there are more in the pipeline like the one in Mumbai. Meanwhile, with this launch, PVR Cinemas has augmented its presence in Bengaluru, with 88 screens at 12 properties. Overall, PVR has strengthened its growth momentum in FY 2022-23, with 884 screens at 178 properties in 77 cities (India and Sri Lanka).