The increasing demand for accommodation in Ayodhya, has caused the hospitality tech firm OYO to expand and add 51 homestays and 14 hotels to its platform just before the grand inauguration of the Ram Temple. This significant expansion, totaling 65 properties, aims to provide budget-friendly rooms starting at Rs 1,000, in anticipation of the heightened tourism expected after the consecration ceremony on January 22, 2024.

Source: Free Press Journal

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1. Meeting Growing Demand:

OYO has observed a remarkable 350 percent surge in searches for Ayodhya on its platform over the past year, prompting the addition of these 65 properties. The move strategically aligns with the company’s commitment to meeting the escalating demand for accommodation in Ayodhya, specifically timed around the highly anticipated consecration ceremony of the Ram Temple.

2. Collaborative Partnerships:

To ensure seamless operations and timely services, OYO has forged partnerships with the Ayodhya Development Authority and the Uttar Pradesh State Tourism Development Corporation. This collaborative effort reflects OYO’s dedication to creating a positive impact on local communities and contributing to the region’s tourism growth.

Source: Zee Business

3. Inclusive Accommodations:

Recognizing the diverse needs of visitors, OYO has identified 15 homestays in Ayodhya equipped with ramps, emphasizing convenience for divyang (handicap) devotees. This thoughtful approach reflects OYO’s commitment to inclusivity and ensuring that all visitors have access to comfortable and welcoming accommodations during their pilgrimage.

4. National Expansion Plans:

Beyond Ayodhya, OYO has announced its intention to launch 400 properties in major spiritual destinations across the country by the end of the year. The company is responding to the growing trend of domestic travel and increased interest in spiritual tourism. Destinations such as Varanasi, Tirupati, and Katra-Vaishno Devi are part of OYO’s expansion strategy, reflecting the brand’s commitment to catering to the diverse needs of spiritual travelers.

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5. Local Endorsement:

Brijesh Pathak, Deputy Chief Minister of Uttar Pradesh, expressed delight at OYO’s expansion in Ayodhya. He highlighted the positive impact of the newly inaugurated properties in increasing accommodation capacity and enhancing the overall experience for pilgrims. Pathak emphasized the alignment of OYO’s focus on local homestays with the mission to empower Ayodhya’s residents and showcase the city’s cultural heritage through authentic experiences.

6. Future Spiritual Hotspots:

OYO’s expansion plans extend beyond Ayodhya, encompassing major spiritual hotspots like Puri, Shirdi, Varanasi, Amritsar, Tirupati, Haridwar, Katra-Vaishno Devi, and the Char Dham route.