Malabar Gold Falls Prey To The Cancel Culture

Malabar Gold & Diamonds is an Indian jewellery business that was founded by M.P. Ahammed in Kozhikode, Kerala. Starting in 1993, the business has expanded to 250 showrooms across 10 countries. Currently, it is one of the largest chain jewellery stores in the world.

Recently, on the occasion of Akshaya Tritiya, Malabar Gold & Diamonds featured an ad starring Kareena Kapoor. However, it did not sit well with certain sections of Twitter. Several Twitter users called for a boycott of the company as they had ‘mocked’ the Hindu culture.

The Askhay Trithiya ad
Image Source: Malabar Gold & Diamonds

Check out netizens’ reactions to the ad,

 

Featured image source: Khaleej Times

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