Booozie, the flagship entity owned by Innovent Technologies and based in Hyderabad recently launched liquor service delivery to the doorstep in 10 minutes. There are several companies that offer online liquor delivery services. However, this startup has brought in some good news for alcohol lovers in Kolkata. The development comes two years after the web and app-based social networking platform provided a database of bars, offers, and events taking place there, along with a list of brands; turning into a social drinks platform.
Booozie – India’s First 10 Minute Liquor Delivery Platform to launch operations in Kolkata https://t.co/1JKCAkjOkp
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The brand has claimed itself as India’s first 10-minute liquor delivery platform. The service was launched in the metropolis of Eastern India after the excise department of West Bengal state gave the required permissions.”We welcome the move by the West Bengal government to open doors for aggregators to ease the deficit in the consumer demand and current supply in the market,” it added.
Booozie claims to be a delivery aggregator that picks up liquor from the nearest shop, with 10-minute delivery by using innovative AI which predicts consumer behavior and order patterns. They use deep consumer research to understand customer needs, and social behavior around alcohol to promote sustainable and responsible drinking for users.
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Innovent Technologies said it would optimise costs and make services affordable by launching a B2B(Business to Business) management platform. Booozie co-founder and CEO Vivekanand Balijepalli said that with the advent of cutting edge technologies and Booozie’s commitment to responsible drinking, most of the concerns regarding liquor delivery like delivery to under-age persons, adulteration, excessive consumption, etc. have been addressed.
Booozie will use a B2B logistics management platform to help optimise costs of delivering at doorstep of Kolkatans within 10 minutes.#WestBengalExciseDepartment #GovernmentOfWestBengal #Kolkata #MyKolkata #TheTelegraph https://t.co/xiYDjNqrZy
— My.Kolkata (@TT_My_Kolkata) June 2, 2022
The startup on its LinkedIn page has mentioned, “Our mission is to leverage technology to build a community of like-minded people who enjoy drinking and socializing over their common passion. We are a platform that brings users and businesses into an ecosystem of online and offline social experiences around alcohol to create awareness and accessibility.”
81% of consumers in Delhi, Chennai, Bengaluru, and Hyderabad–cities that currently do not allow alcohol delivery, said that they would like to use home delivery services.
References: IndiaToday, News18, LiveMint
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