Ajio, the fashion e-tailer under Reliance Industries Limited (RIL), has recently unveiled Ajiogram, a pioneering direct-to-consumer (D2C) focused interactive e-commerce platform. The primary objective behind this launch is to support and empower Indian fashion startups that are redefining the industry with their unique vision and innovative products. With its distinctive brand-centric approach, Ajiogram aims to provide increased visibility to brands, allowing them to showcase their diverse styles in an immersive and engaging manner. This move marks a significant stride in the empowerment of the burgeoning Indian fashion sector.
Source: Inc42
Here’s what you need to know about Ajiogram:
One of the key features of Ajiogram is its seamless integration within the Ajio app, enabling easy access for users. The initiative is geared towards fostering the growth of the next 100 fashion startups in India, as highlighted by Vineeth Nair, the CEO of Ajio.
Nair emphasized that Ajiogram will serve as a unifying platform for a multitude of homegrown brands that have emerged in recent years, benefitting from the rapidly expanding Indian D2C (direct-to-consumer) revolution.
In line with its vision, the company aims to onboard 200 exclusive homegrown brands by 2024, presenting buyers with an extensive array of options, ranging from streetwear to fast, artisanal, minimalistic, quiet luxury, slow, and sustainable fashion.
Several renowned brands have already partnered with Ajiogram, including Urban Monkey, Supervek, Quirksmith, KRA Life, Creatures of Habit, Cecil, Truser, Fancypants, Midnight Angels by PC, Monks of Method, Crafts and Glory, and more.
Furthermore, Ajio has pledged its unwavering support to the D2C brands on the Ajiogram platform, aiming to assist them in scaling their operations and achieving strategic revenue growth.
